Keeping the Game Going with a Better Digital Experience
THE CHALLENGE
United Fray brings people together through recreational sports leagues, tournaments, and community events, driven by its vision to Never Stop Playing and mission to Make Fun Possible. Its Commish platform plays an important role in keeping participants connected to their leagues, allowing them to check standings, track points, view upcoming matches, and find information about their opponents. However, the existing platform needed a more intuitive and engaging user experience. The challenge was to simplify how players accessed essential league information while creating a digital experience that reflected United Fray's energetic, social, and community-driven identity.
THE SOLUTION
We redesigned the Commish platform with a focus on usability, accessibility, and a more engaging player experience. By rethinking the information architecture and user journeys, we made it easier for participants to navigate their leagues, follow standings, check match schedules, and stay informed about their opponents. The redesigned interface brings important information to the forefront while introducing a cleaner, more consistent visual experience aligned with United Fray's brand. The result is a more intuitive platform that helps players spend less time looking for information and more time enjoying the games and communities they are part of.
Image
MORE WORK
